Do the right thing

There has always been a strong sense amongst the CSR movement, that doing the right thing is the right thing to do. If it does not make profits, does it make it the wrong thing to do? Why do we need to have to have a better reason to do something than the reason that it is the right thing to do?

Well now, in the current crisis, it is pretty clear that the right thing to do is going to work out as the right thing to do in the future, even if it is not clear now. So, if you are looking for a reason to do the right thing, then you need to remember that you don't need a reason -and if someone requires a reason, then you can tell them that the reason will be apparent in the future, as those banks that did the right thing and have still survived have now realized!

Mallen Baker's blog article covers this, and some other nice tips on responsible leadership here