So many western companies have a great reputation for CSR, but I'll lift the lid on a few things:
1) even those who are the best, globally, will find their chinese branches not having much of a clue. There is a global CSR strategy and the chinese office will do the big of the global strategy relevant to them. They won't look at the global strategy and create a relevant national strategy under that, but they should. This means CSR has a muddle understanding by many Multinationals here. Obviously many HQs still have some way to go, but the chinese branches have even further
2) most companies donate money. some based on their company priorities, or because its linked to their core strategy... more people alive are able to buy more of your products, for example! But it seems, many -especially the medium-large ones, just find a project that the local government supports and fund that one, in order to get local government support. Its a shame, but I guess its a good reason to donate, and irrelevant of the reason, the outcome is still beneficial. I was just shocked that for many, that is how it is.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment