Friday, October 20, 2006

bbc

I'm a big supporter of the role of 'the market' to allocate resources effectively and balance long-term with short-term consequences. It is not perfect by any means and despite the interesting use of the stock market to counter for long-term impacts (e.g. futures), the time lag between our reaction to certain problems and our decision to do something about it is still too great.

There is though, always other problems, such as out lack of ability of how to do something about a problem (once we eventually realise it is a problem).There are also some things where a 'market concept' has not developed -and maybe cannot develop. One example is politics; which should be the model 'market' but is often not; another is the Media. For several years I have held a great interest in the role of the media, its power, its use, its ownership, its impartiality and so on. What strikes me as interesting is to consider the 'marketisation' of the media, into monopoly ownership (is it a bad thing? if so, won't bad things naturally fail to be replaced with better things?), onto the internet (how many of us would love to spend all out time viewing all that media up there -too much!) and how it impacts it's content.

I think the UK is in an interesting situation regarding the media. There are some media providers who are purely commercial (though still regualted by the government and forced to show a certain number of 'educational shows', or to limit the amount of advertisements, for example) and then there is the BBC. The BBC is about broadcasting TV and radio (nationally and globally), funding and making content for itselves and others and providing the UK's most popular website (and a top site globally). Although it is sort of a non-profit entity, its existence is entirely dependent on the government to give it its 'license' -i.e. remit on what it can or cannot do. Thus the government controls the BBC -but the funding comes directly from the people (everyone must buy a TV license), though this is not a tax it is barely a 'user fee' since usage of the BBC is so loosely related to how much is paid (compared to a normal market commodity).

As much as the BBC loves to hate the government it has to rely on the individuals within the government who are willing to support something that might be bad for the government (its controllers). Indeed what makes the BBC so interesting is this weird balance of control and ownership.. because it impacts what the BBC is able to do, and crucially, what the content is.Thus the media is a unique issue to discuss in the context of responsible leadership.

Many argue (at a macro level) about the crucial role the media has to play in informing the public, in playing an active role in supporting democracy, freedoms (of speech etc). Others can argue (at a micro level) about whether the media should promote domestic talent (since it is paid for by domestic money) or whether it is stifling other competition. It makes the mind boggle to consider how complex a responsibility the BBC has -given its international role, its influence across so many types of media and its remarkably high level of trust that almost everyone holds in it (in a world where no-one trusts any thing nowadays!).

My take is that there is a responsibility to stimulate a healthy democracy and debate, there is a responsibility to inform people about issues that they need to be educated about (climate change, poverty or whatever), there is a need to provide fantastic documentaries even if so few people watch them, there is a need to provide a platfor for new talent and new ideas and there is also a need to show shows that people actually want (e.g.soap operas).

Getting the balance right is not easy; it seems the BBC is doing ok with this balance at the moment, and the government is doing a fair job of both controlling and not controlling the BBC in a way that is best for the 'public good' (who can decide what THAT is?). I hope that it continues in it unique and weird form to continue to be a fantastic organisation.

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