Responsible leaders need to influence others

Tony Robbins suggests you can only move yourself and others to action once you understand the invisible forces that shape ourselves and others. To do this we need to understand what influences people in the short-term (their state) and in the long-term: their NEEDS, their BELIEFS, and their EMOTIONS.

He suggests everyone has the same needs, but prioritizes them differently and this thus shapes who we are, along with our beliefs which shape how we will try to meet those needs.