Business needs certain things, and what seems to be mentioned most often is the need for stability, so business can research, plan, execute, invest and so on. But today’s society is becoming increasingly unstable affecting the stability of society, but also the stability of consumers –and, on the flip side providing immense opportunities to new market entrants who can take advantage of the instability.
It is therefore imperative that current businesses seek to restore stability to society, to prevent climate change flooding cities or causing the biggest migration in history. It is selfish that big business wants to preserve the status quo and ensure the future that it is planning for in its strategic plans can be realized. This is a good thing; this encourages the current players who normally get complacent to take action to ensure stability.
As the world becomes more unstable we need to support social entrepreneurs who will create new solutions and put the current solution providers out of business. Look at the pharmaceutical industry which is struggling, look at the auto industry which is struggling, look at countless other industries that are struggling –and anticipate more disturbances to their market and within their market. It seems a win-win solution.
More new entrants will both create new solutions to current problems and incentivize current market leaders to fight back to keep their market share. One will be fighting for more stability, and one for less –but, ultimately this competition will be good for us all… in the hope that both ‘attacks’ can succeed. With a more competitive market, with more problems that need profitable solutions, there is cause to be optimistic that businesses will, for their own survival and sake of their own future, rise to the challenge.
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