Dan Gilbert gives 4 reasons (PAIN):
1) Personal: Our brain cares more about tangible, social (i.e. people) threats that can be personified
2) Abrupt: Our brain cares a lot more about current threats than potential threats
3) Immoral: Our brain cares about unethical threats to us, and no-one has anyone in particular to blame Climate Change on, or any reason to see it as unethical.
4) Now: Our brain does not effectively notice slow changes, and therefore cares less
We are sleeping in a burning bed, and our senses are not aware of it!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment