A NGO with x million approaches the government for a partnership and is rebuked, but if they partner with a company who foots the x million they will be accepted, due to the clout that the company has. Why? Well it is not just brand or connections, but because governments recognise how important companies are through their FDI investments, job creations, technology transfers and so on.
It is clear business has this important convening role and this should be utilised as much as possible.
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