Market Intelligence

Fundamental to R&D, marketing, sales and more; yet how good is our market intelligence? CSR helps with principles to listen more, speak less; talk, understand, question, analyse and then it is possible to get useful market intelligence. Understand the current market, understand new (potential) markets, understand the trends affecting all markets; all of this helps to improve product and service identification and sale but also helps give the market what it wants, which is a key responsibility of business!